Facebook beat the street’s estimates for the 10th straight quarter in Q4 2014. It now has 1.39 billion users, up 2.96% quarter over quarter, which was a little faster than in Q4. The company brought $0.54 EPS on $3.85 billion in revenue. Mobile made up 69% of ad revenue.
Wall Street expected $3.78 billion in revenue and $0.48.
Facebook spent Q4 focusing on improving its News Feed quality so more users would spend more time where it shows ads. It also got serious about serving video content, leading to huge increases in video views. By boosting organic video viewership, Facebook will be able to slide more lucrative video ads into the feed.
Facebook recently revealed its pilot for an enterprise social network product called Facebook At Work, but it’s not earning any revenue on it yet.
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