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| Xiaomi CEO and founder Lei Jun is often regarded as a "Steve Jobs-esque" figure. |
The launch of the rising Chinese technology giant Xiaomi's latest cellphone has been a resounding success, Android Central reports, with the Mi Note selling out just three minutes after it went on sale on Tuesday morning.
We don't know how many devices were sold, but Xiaomi has received more than 220 million reservations for the mobile device (though these won't all translate into sales). The company is aiming to sell 100 million devices in 2015 — a substantial jump from the 61.1 million sold in 2014.
Xiaomi is sometimes described as the "Apple of China," and it has been criticised for producing devices that bear remarkable similarities to those of the Cupertino company. Apple design boss Jony Ive has labeled the designs of Xiaomi's phones as "theft." But for the Mi Note, Xiaomi eschewed Apple's aesthetic, instead opting for a simple, elegant glass design. (CEO Lei Jun even mocked Apple's designs during the Mi Note's unveiling.)
The Mi Note also boasts impressive specs, packing more RAM, a bigger battery and a more powerful camera into the Mi Note than is in the iPhone 6 — at a significantly cheaper cost. The Mi Note starts at $370, while the iPhone is $749 for the lowest-spec option. Early reviews of the Mi Note are also highly positive.
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