Like a traditional jewelry store, Apple will outfit its official retail stores with safes to house the more expensive, gold “Edition” variants of the upcoming Apple Watch, according to sources. The safes will likely be used to carry both to-be-sold inventory as well as to store demo units from the show floor overnight. The custom-designed safes will be outfitted with Apple Watch MagSafe chargers in order to keep the demo units charged up and ready to go for the next day of business. Apple has already begun installing the safes in some stores ahead of the Apple Watch’s expected release April.
Sources also say that Apple is getting ready to re-organize Apple Store shelving areas to make room for Apple Watch display tables. Apple is also working on ways to demonstrate the Apple Watch to customers. It is likely that prospective buyers will be able to try on Apple Watches inside of the store and play around with different band material and color options.
While the aluminum and glass Apple Watch Sport will start at $349, earlier reports have claimed that the Apple Watch Edition will be priced in the range of thousands of dollars. With that high-price tag, combined with materials such as gold, it is important for Apple to take a page out of jewelry store mechanics and ensure that Apple Watches are safely housed prior to sale. In mid-February, Apple will begin sending a pair of Apple Stores employees from many of its stores to training sessions in both Cupertino, California and Austin, Texas to learn about the Apple Watch’s functionality.
Apple Stores will also begin moving over to brand new shirts for employees on February 2nd. The new look is more elegant with collars, which matches up nicely with the fashion-appeal and pricing of Apple’s upcoming watches.
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