Google Using Hangouts To Sell Devices


In 2013, Google expanded its Hangouts video conferencing service into a commerce platform called Helpouts, where people buy and sell services like cooking or technical advice via live video. Now Google is transplanting a free version of that into its own business to help with sales of its products. It is now running a live video chat service for would-be buyers of Google smartphones, tablets and Chromebooks (but not Nest products) to ask Google Device Experts questions and chat about the products before sealing the deal.

It also bears a resemblance to Amazon’s Mayday service, the company’s tech support system introduced in 2013 that currently works only on Kindle Fire HDX, Kindle Fire HDX 8.9″, Fire HDX 8.9, and Fire Phone devices and in a limited number of countries.

The feature for now is only live between 6am and 6pm Pacific time, and to get to it, you navigate through the online Google Play Store to the Devices category. There, you select the help icon in the upper right corner, and if you indicate you are interested in buying a device, you are given the option of making a video call to ask more questions.
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